Updated: Aug 15, 2019
Want to write more effective Facebook ads?
…the kind that demand attention, encourage your audience to take immediate action, and warm cold prospects into hot, ready-to-buy customers?
Well, you're in luck…
Because I’m about to reveal the five psychological elements your Facebook ads and posts should contain to passively attract new prospects and customers, as well as, improve your recruiting results using social media.
I’ll provide examples and discuss how to hit on these five psychological elements using minimal text (yet maximum effect).
But first, let me tell you what NOT to do on Facebook.
Do NOT talk about your company!
This is super important.
You're not trying to spam your audience with details about your company or the products your company offers.
Instead, you want to be focused on the RESULTS that you or your product can produce for your prospects.
Unfortunately, most network marketing companies teach distributors all the wrong ways to post on social media.
They give distributors pictures of their product and logos of the company and tell them to go out and paste them everywhere.
They claim this is to “brand the company.”
But, here's the thing…
No one cares about the brand of ANY company, unless they understand how that company can help them!
And here's the real kicker…
If you post about how your company can help your audience and provide the name of the company, then people will simply Google the company themselves and bypass you entirely (since you gave them all the necessary information)…
Which means they won’t purchase the product or join the company through you, because you are no longer required to complete those transactions.
So, if you don't want that to happen, then…
Don't post anything related to your company!
Not because your company is bad, but because you want to maintain an element of mystery.
Especially if you're recruiting with social media.
Also, you want your prospects to reach out to you, because they see you as the channel by which they can receive a certain benefit—the one that you described in your Facebook update or ad.
That's the primary reason you should not post information about your company all over social media.
Again, you want to keep the mystery, because you are encouraging people to reach out to you to learn more.
Frankly, you want people to see YOU as the source of the solution to their problems.
…not your company.
Thus, If they have…
Skin care issues
Lack of energy issues
Weight loss issues
…whatever their problem, you want to be the source your prospects seek when it comes to that particular issue to receive a certain benefit.
That's how you build a brand and authority
In fact, people will perceive you as an authority when you demonstrate you can help other people (or even yourself) achieve a result in that arena.
Not because of your degree or background.
Okay, so that's a general approach for how to create Facebook posts and what not to include to position yourself most advantageously.
Sidenote: sign up for my FREE 10-Day Online Recruiting Bootcamp, where you’ll gain the knowledge to create an automated selling and prospecting system to attract highly-interested prospects to your product or opportunity online.
Now, let’s break down the five psychological elements I recommend for most Facebook posts or ads.
And look, you don't have to include all five, every single time.
And the five elements don't have to all be articulated individually, in, say, separate sentences.
But your ads and updates need to hit on at least three of these elements to be effective on Facebook.